Linda is a Marketing Specialist,
Business and Project Consultant,
Professional Speaker and Author.
She assists businesses and
international aid organisations
to achieve their goals with
strategies that work...

Linda gets results.







Linda Echentille
Linda E Speaks
PO Box 1286
Ballina NSW 2478
Australia

Voice +61 2 66 869 122
Mob +61 419 427 274
Within Australia 0419 427 274

email



By getting involved in a price war, you run the risk of damaging your organisation's image or pricing yourself out of business - Linda calls this `risky business' which is often used by companies as a `band-aid' strategy. Instead of compromising on price, why not `value-add' to your product or service which is perceived by consumers as of high value, but yet costs you very little.


1. Most businesses make the mistake of assuming that customers know what their business can do for them including the `special touches' - wrong - customers don't and you need to tell them. You need to give your customers or clients all the reasons why they should buy from your organisation, all the benefits that they will receive by using your product/services. Because nobody does it, people will see you as the only business which can satisfy their needs.

2. You can package up your products/service with:
  • Value-adding additions which cost you very little
  • New presentation or packaging which gives a fresh new image that your customers will see as `good' value yet not at a reduced price.

    How To Create High-Value Perception Of Your Product/Services In The Eyes Of Your Customers
    How To Put Together An Appealing Package Which Costs You Very Little But Yet You Can Charge More For
    How To Repackage Your Product/Service To Give It Renewed `Life'
    The Key Words Used In Advertising That Relays A Message To Customers That They Are Getting Value For Money


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