Linda is a Marketing Specialist,
Business and Project Consultant,
Professional Speaker and Author.
She assists businesses and
international aid organisations
to achieve their goals with
strategies that work...

Linda gets results.







Linda Echentille
Linda E Speaks
PO Box 1286
Ballina NSW 2478
Australia

Voice +61 2 66 869 122
Mob +61 419 427 274
Within Australia 0419 427 274

email



Most organisations are so preoccupied getting new customers, they pay little attention to their existing customers. It is a mistake if you let them `slip away' as you have just wasted your money and your efforts in getting them in the first place. You see, by spending time on getting repeat business from your existing customers, you reap the following benefits:
You save on advertising costs to get a new customer in the first place
They need your product/service so they are your target market
You can have a more effective mail out
You can ask them what they want and then you seek to satisfy them
If they are happy with your organisation they will tell others - the power of word-of-mouth
You can make your existing customers an offer which can include their friends and colleagues
Because you have already spent your advertising money on getting a new customer, it makes good sense to work at keeping that customer. For your organisation to grow and be successful, you need to develop a relationship with your existing customers, so they think that your business is looking after them. If they have already bought from you then they are your target market -so don't forget them. The chances are, if they are happy with your business they will buy from you again - They just need reminding of the benefits that your business can offer them.

1. How good is your customer service?
2. Have you got systems in place to ensure consistency of service and product development?
3. Are you happy with your image - are you relaying the `right' message?
4. What does your organisation do for customers that your competitors are not doing?
5. Do you make the most of the testimonials from your satisfied customers to keep the momentum going?
6. Have you promotional activities in place which targets your existing customers and which makes them `feel' valued and special?
7. Do you survey your existing customers to help improve your product or service to them?

So, how did you rate? Believe it or not there's much more to know when it comes to maximising your potential for repeat business. Linda has lots of ideas to on how to keep your existing customers coming back for more and getting them to `spread the word' about your business.


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