Linda is a Marketing Specialist,
Business and Project Consultant,
Professional Speaker and Author.
She assists businesses and
international aid organisations
to achieve their goals with
strategies that work...

Linda gets results.







Linda Echentille
Linda E Speaks
PO Box 1286
Ballina NSW 2478
Australia

Voice +61 2 66 869 122
Mob +61 419 427 274
Within Australia 0419 427 274

email



This presentation will show you How To Give Your Business A Personality - people will instantly become emotionally involved with your business as the answer to satisfying their needs. Once you have developed a business personality Linda will show you how to use it to `Get known' by... `Getting Published - FREE.

When we read a magazine, newspaper or journal we are drawn to `stories' - the reason is because we can emotionally relate to them - they take on a real life meaning as people are involved and situations are occurring, not just inanimate objects (like ads). If the story can be paralleled to what the reader is experiencing in life, or helps to offer them a solution, an affiliation is developed. Indeed, even a business can be brought to `life' and be seen as the answer to the reader's needs.

In this presentation Linda will show you how to develop a personality for you business and how to use it to `get known' by getting published - FREE. She shows you a marketing strategy seldom used by businesses...and that is by communicating the benefits of your business in such a way that people will get emotionally attached to. The secret is in `story writing' your business...giving your business a personality, which develops a rapport with your potential customer. Linda will then show you how to have your story published and read by your target market.

One of the greatest benefits in `getting published' is that you are able to reach 1000's of people. It costs you nothing except some time. You offer your stories to editors for FREE as long they include a caption containing your business name and details. Linda shows you the easy way to communicate with editors and to give them what they want to publish your `story'. You just push send on your email ....it's simple. If your story is interesting it `WILL' get published...you see publications must contain `stories' or nobody will buy them - people read stories first, then the ads.

The Simple Techniques To Writing A Story About Your Business Which Will Instantly Develop A Rapport With 1000's Of Potential Customers
How To Develop A Personality For Your Business, Bring It To Life And Have People See Your Business As The Solution To Their Needs
How To Get Your Business `Stories' Published FREE
The Ingredients Of Winning Stories That Will Promote Your Business
The Best Places To `Get Published' And How To Find Them.

The traditional marketing techniques are a slow hard slog, and that's because everyone is doing the same thing. So dare to be different and stand out in the crowd. If you can achieve this, consumers will see you as the only business to buy from. Your competitiveness is in being better at communicating how your business can satisfy your customer's need. So....get known by getting published.

Linda has had enormous success using this marketing strategy of `getting published'. Not only for her own business but also for her clients. This presentation `packs a punch' and offers organisations a creative way of getting their business known faster....it has enormous leveraging power in your marketing efforts. A excellent keynote presentation or an addition to the marketing training modules.


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