 |
 |
 |
 |
 |
 |
 |
 |
Linda is a Marketing Specialist,
Business and Project Consultant,
Professional Speaker and Author.
She assists businesses and
international aid organisations
to achieve their goals with
strategies that work...
Linda gets results.
Linda Echentille
Linda E Speaks
PO Box 1286
Ballina NSW 2478
Australia
Voice +61 2 66 869 122
Mob +61 419 427 274
Within Australia 0419 427 274
A good headline is worth gold. It's a powerful draw-card to get people to read on and can increase your enquiry rate by up to 500%. But remember, the whole purpose of a headline is to get people to read past the headline, giving you the opportunity to tell them about how they can benefit from buying your product/services...if you don't you have lost 80% of them. Now headlines are not just for newspaper and magazines, you should use them in all your media advertising, including your sales letters.
You need to know and understand your target audience well, remembering that not everybody out there is your potential customer, in fact probably only 20% of the population will ever be. Once you have clearly identified who is your market then give that portion your attention. You need to appeal to people's needs, dreams and wants in the headline, which will entice them to read on and find out how you can satisfy them - that's where the skill comes in. Most organisations fail to do this well. It's not hard to learn, but it needs to be learnt. Linda will show you how to skillfully, develop headlines using some powerful words that instantly grabs people's attention. Linda will also give you the techniques on how to create advertising copy that `packs a punch' and has people ringing you up.
|
|
How To Understand People - What Are The Needs, Dreams & Wants Of The Human Race So You Can Aim To Satisfy Them In Your Advertising |
|
|
The Mistakes That Most People Make When They Develop Headlines And Other Advertising Material - And How To Avoid It |
|
|
How To Use Numbers, Facts And Testimonials As A Powerful `Draw- Card' |
|
|
How To Call Out To Your Target Market With Benefits They Want To Hear |
|
|
The Key Ingredients Of Great Headlines And Media Copy |
|
|
How To Bring Your Business To `Life' With A Personality - It Emotionally Involves Your Reader And Nurtures A Relationship With Them. |
- Increase Your Profits
- Powerful Ads
- Maximise Your Sales
- Repeat Business
- Customer Service
- Bring Your Business to Life
